Boosting Marketing Campaigns & Reducing E-mail Bounce Rates
The last thing you want is to discover that your last email blast didn’t reach the entire audience you were going for when you’re promoting your business to a large email list.
Time and money are wasted on these email bounces. However, that is only the very beginning.
Because it can negatively impact your email deliverability, a bounce rate of more than 2% can ruin your entire email marketing plan.
In fact, you want your bounce rate to be as near to 0% as feasible and never higher than 2%, per marketing standards.
Check the potential number of bounces for your upcoming campaign >>>
The favorable tidings? You can adjust your advertising for improved email deliverability and take proactive measures to permanently avoid this prevalent issue.
Keep scrolling to learn how bounces harm your company and what you can do right now to improve the performance of your email marketing.
A Bounce Rate: What Is It?
The percentage of emails you send that bounce or are not received in the recipient’s inbox is known as your bounce rate.
Hard bounces and soft bounces are the two sorts of bounces, and each has a unique impact on your email marketing campaign.
But in all scenarios, the intended receiver won’t receive your message.
Describe Hard Bounces.
A hard bounce suggests that there is a long-term problem with the email address.
It’s erroneous or might not have ever happened.
Make sure to remove that address from your email list as there is no chance of your email being received at that address.
A Soft Bounce: What Is It?
When your email cannot be delivered due to a momentary problem, it is referred to as a soft bounce.
Your email was too big, your mailbox was full, or the domain wasn’t working. Your email provider may attempt to transmit the message repeatedly, but it may eventually bounce permanently.
Ensure that permanent bounces are eliminated from your database.
Why Am I Receiving Email Bounces?
Receiving bounces is counterproductive to email marketing since the purpose of sending emails is to have a real person open and read them.
When that doesn’t occur, it is discouraging and frustrating.
- Money is wasted on bounces. The quantity of email addresses on your list and the volume of emails you send determine how much email providers charge. You’re throwing money down the drain if you’re receiving bounces.
- Time is wasted by bounces. Why would you spend so much time and effort crafting emails that just end up receiving a ton of bounces?
- Deliverability of your emails is impacted by bounces. They alert Internet service providers (ISPs) to the possibility that you are a spammer and should be handled accordingly. Your emails will now go to the garbage folder, where fewer people will see them.
Is A Zero Bounce Rate Achievable?
Even if perfection is unachievable, it is a goal worth pursuing.
Maybe you should aim for a bounce rate of 0%. But there are a lot of things beyond of your control:
- A Packed Inbox: Although your client may possess a working email address, their inbox is overflowing. There will be a gentle bounce as a result.
- Email Provider Problems: You have no control over what transpires on the other end; the contacts on your list are dependent on other email providers.
- Glitches: You have probably seen an email bounce without any apparent cause. Occasionally, an inexplicable occurrence or error is to blame.
Any of these could be the reason behind a bounce.
For these reasons, a 2% email marketing bounce rate benchmark is typical; however, you should aim for 0% to achieve optimal results.
It’s true that you should “aim small, miss small.” You might succeed if you aim for 0%.
You run the risk of going into the danger zone if you strive to hit the standard.
Methods for Lowering Your Bounce Rate
Knowing the dangers of a high bounce rate, let’s look at the safest strategies for preventing bounces and ensuring that your emails land in the inbox.
How to Increase Email Marketing Campaigns & Lower Your Email Bounce Rate
Step 1: Verify Your Email Address List
Once an invalid email address bounces, you can remove it from your list, but the damage is already done.
Using an email validator is the most efficient way to prevent bounces in the first place, which is necessary to maintain a good deliverability rate for your emails.
An email validation service looks up faulty email addresses on your list so you can get rid of them before they cause harms.
One may check 100,000 contacts in less than an hour on average thanks to the simple and quick method.
Remember to verify your contacts at least once per quarter, as email databases lose value at a rate of 23% annually on average.
Step 2: Configure an API for email validation
Using an email validation API, you may go one step further and stop your email list from gaining erroneous data once you have verified it all.
The API protects the health of your email list in real-time and is your second line of protection against bounces.
Upon connecting the API to your registration and sign-up forms, it immediately bans bogus emails at the moment of capture.
For example, when someone types an email incorrectly, a prompt urging them to enter the correct address appears. In addition, a reliable email validation API safeguards your email deliverability by preventing phony sign-ups and bots.
Step 3: Eliminate Disengaged Email List Subscribers
Since compiling an email list is work, many businesses wish to save the email addresses they acquire.
The general belief is that the larger your list, the higher the ROI.
“While reaching a huge audience broadens your reach, it is counterproductive to retain inactive subscribers in your database.”
Initially, emails from people who never open them tell ISPs that your content is pointless, which makes your emails appear as spam.
Additionally, it’s possible that some of your inactive subscribers have forgotten their email addresses.
Your bounce rate will be high as a result of email providers like Yahoo and Gmail routinely deleting dormant accounts.
Disengaged subscribers should be removed every three to six months to prevent that. Even though your email list will be smaller, you’ll create a lively, active community in its place.
Step 4: Obtain Consent & Employ Double Opt-In Permission-based email marketing is both legal and productive.
It is important that each person on your email list explicitly agrees to receive emails from you.
It’s acceptable to invite someone to join, but not to add them yourself.
The double opt-in sign-up technique is another option to think about if you want to lower your bounce rate and maintain a healthy email list.
After registering, a link is automatically delivered to the user’s email. They won’t be added to your list if you don’t click on that link.
Double opt-in helps you create a more engaged email list by reducing the amount of phony sign-ups.
It just takes a few clicks in your email service provider to set it up.
Conclusion
It’s now simpler to stop an increasing bounce rate thanks to recent advancements in email technology.
Examine the state of your database and get rid of any outdated contacts before sending your next email. Create an account with ZeroBounce to verify 100 email addresses for free each month.